Post by account_disabled on Jan 16, 2024 6:19:37 GMT
This page will break down eight different trends in lead generation for 2024. These apply to business-to-business (B2B) and business-to-consumer (B2C) companies. Lead Generation Trends Artificial intelligence (AI) personalization Straightforward messaging Generative AI content Intent-based lead generation Omnichannel lead generation Search generative experience (SGE) targeting Increased privacy and security Conversational content Read on to learn about the future of lead generation! P.S. If you want to know the updates in the lead generation industry before your competitors, sign up for our newsletter to get them delivered straight to your inbox!
Don’t miss our Marketing Manager Insider emails! Join 200,000 smart Job Function Email List marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) 1. AI personalization First on our list is AI personalization for lead generation. AI is expanding beyond personal use — companies are creating tech that helps businesses find, nurture, and convert their leads. As this technology improves, it becomes more accessible, and more and more companies are trying it. But how can you use AI personalization to generate leads? Here are a few ways: Predictive analytics:
Companies can use AI to analyze data and predict what leads will likely convert. Upselling suggestion: that suggest other related products when users check out. Lead scoring: AI software can accurately score leads to help companies target users most likely to convert. Along with these methods, AI can optimize your workflow and help you offer better services to new and existing customers. Regardless of how it’s incorporated, AI is on the rise for 2024 and beyond. 2. Straightforward messaging Another trend in lead generation is straightforward messaging for B2B and B2C leads.
Don’t miss our Marketing Manager Insider emails! Join 200,000 smart Job Function Email List marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) 1. AI personalization First on our list is AI personalization for lead generation. AI is expanding beyond personal use — companies are creating tech that helps businesses find, nurture, and convert their leads. As this technology improves, it becomes more accessible, and more and more companies are trying it. But how can you use AI personalization to generate leads? Here are a few ways: Predictive analytics:
Companies can use AI to analyze data and predict what leads will likely convert. Upselling suggestion: that suggest other related products when users check out. Lead scoring: AI software can accurately score leads to help companies target users most likely to convert. Along with these methods, AI can optimize your workflow and help you offer better services to new and existing customers. Regardless of how it’s incorporated, AI is on the rise for 2024 and beyond. 2. Straightforward messaging Another trend in lead generation is straightforward messaging for B2B and B2C leads.